I like the concept of loyalty rewards, but for me in most business you become a loyal member if you have been buying products from a company for many years without dropping the subscription.
This is nice for those who are new and just starting off. But you have those who have been loyal for many years. Most of the items we been getting in events, so there is nothing really special for long time members.
Something simple like a badge saying 5 year loyal member or 10 year loyal member. With that one very special item, it can be a 10 year mount, a 5 year pet. Things like that would be very special.

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