A MAGICAL SUCCESS STORY: US LAUNCH OF WIZARD101 HITS 20 MILLION REGISTERED USERS

Unique Visitors to Wizard101.com Grow 196% Year-Over-Year

PLANO, TEXAS (JULY 06, 2011) —KingsIsle Entertainment’s popular online game Wizard101 will reach 20 million registered users this week. The total does not include registrations for the game’s localized European editions, which are now available in the UK and Germany.

“More than two years after launch Wizard101 continues to grow at a rapid rate,” said Elie Akilian, chairman and CEO of KingsIsle Entertainment. “Millions of Wizards have explored the secrets of the Spiral and thousands of families have been brought closer together by playing Wizard101.”

  • As evidence of the game’s growing popularity, the number of unique visitors to Wizard101.com continues to increase every month. Third-party reporting services such as compete.com and comScore highlight the site’s continued growth, specifically:
  • According to internal reporting tools, the number of unique visitors to Wizard101.com increased approximately 196% from June of 2010 to June of 2011.
  • As of June 2011, Web analytics firm comScore.com ranked Wizard101.com among the top 180 Websites in the United States (as measured by unique visitors).
In June 2011, approximately 12 million unique visitors viewed the site over a 30-day period.

“While it’s exciting to reach 20 million registrations, we consider the growth of monthly unique visitors to Wizard101.com, now at nearly 12 million, to be the more meaningful measure of success,” said Fred Howard, vice president of Marketing at KingsIsle Entertainment. “Our current level of traffic suggests that Wizard101 has become one of the world’s most popular online destinations for kids and families.”

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